By assessing our social media performance analytics, you can make a data-driven decision in optimizing the future allocation of your digital ad spend given the ROI of social media marketing campaigns.
Human Capital ROI
However, what’s equally important is keeping a close eye on human capital ROI, i.e. your marketing staff cost.
How is the social media ROI that your current marketing team is delivering to your business?
Who content contributors currently give you the best ROI from your social media ad spend?
Which content contributor delivers the most engaging content?
Which content contributor delivers the most engaging content? Which content contributors are falling short of publication?
Guided with visualized and transparent data in social media performance analytics , you can have data-driven insight into whether your team or any individual contributor’s quantitative performance meets your expectations.