By analyzing external insight you can make a data-driven decision in choosing where and how much to spend your budget for your next marketing campaign.
However, what’s equally important is keeping a close eye on internal ROI.
How many social media posts published by the team and the total engagement earned in total?
How is the individual performance of each content contributor in your marketing team?
Which content contributor delivers the most engaging content?
Which content contributors are falling short of publication?
Guided with visualized data transparency, you can have data-driven insight into whether your team or any individual contributor’s quantitative performance meet your expectations.
Know more about MediaLens